User Testing : It's not you, it's me

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Do you remember the last time you visited a website and thought to yourself “Why am I spending such a long time trying to find what I am looking for?” or “If only that link took me to the right page.”

According to Forrester, 97% of websites fail at user experience, effectively alienating customers everywhere. In today’s world, every second counts for online customers. With better access to data and limited attention spans, customers expect to be able to make more informed decisions with a seamless experience.

Mapping the customer journey from discovery to delight is shaped by user testing. User testing unveils a unique opportunity for agile organisations looking to increase retention and enhance engagement through rich customer insight.

Indeed, there is no better way to gain a better understanding of how your customers interact with your app, landing page or game.

By enabling people to cultivate beautiful products and customer experiences, Gutsy Ninja makes user testing more accessible to companies so that they can test products early and often.

Pooja Capellos, Head of Product and Research at Gutsy Ninja, says:

“User testing was previously regarded as too expensive and done occasionally before a big product launch once every couple of years. This mind-set is changing as organisations realise that while analytics tell you what happened only User Testing can tell you why.”

When user testing is a fully integrated component of your product launch, this is what success looks like:

  •   Higher conversion rates with a clear understanding of what resonates with and retains your customers.
  •   User-friendly products and experiences that boost brand loyalty and drive sales
  •   Lowered costs by doing things right the first time, saving significant money and time in the long run.
  •   Unbiased feedback from users at any stage or on any device can eliminate pre-launch risks such as poor navigation or inconsistent branding messages that can induce frustration among customers.

With a heightened need to steer the product roadmap through the eyes of the customer, user testing is that invaluable first step in minimising conversion killers and protecting your product.

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Posted by Medha Pratap

Medha is a content writer for Gutsy Ninja. She has leveraged her creative energy to enhance organizational brand visibility through fresh marketing communications strategies at numerous software companies. Medha has pursued her Masters of Science in Marketing and Strategy at the University of Warwick and holds a Bachelor degree in Business Management with a major in Marketing and a minor in Communications from the Ohio State University. When she isn't busy pursuing her marketing dreams, you can find her exploring new countries or enjoying a movie or two at the theater.