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Articles, blogs, how-tos and news on user research, innovation or whatever takes our fancy
6 reasons the iGaming sector has taken to User Research

Interview with UX expert: Bruce Waskett

UX professional Bruce Waskett sits down with Gutsy Ninja to share his experience, UX best practice methods and favourite tools. He also gives a glimpse into the future of UX and what trends to look out for in 2017.

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6 reasons the iGaming sector has taken to User Research

IGT turns to Gutsy Ninja to validate marketing strategy

IGT selected Gusty Ninja to implement User Research into their process and with the success achieved, IGT have been further inspired to carry out a series of in-depth studies. The evidence-based results have armed IGT with added confidence to make changes and legitimise their decisions and tailor their roadmap based on operators’ feedback...

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6 reasons the iGaming sector has taken to User Research

6 reasons the iGaming sector has taken to User Research

The iGaming industry is more competitive than ever before. Success belongs to those that continue to create experiences that delight customers. Historically, companies haven’t always fully understood the tangible benefits that User Research can bring to their bottom line. However, working with a few gaming companies now, we can see that this perception is changing in the industry.

Suppliers and operators alike are starting to see the benefits of collecting and utilizing customer feedback and here’s why: ....

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THE INS AND OUTS OF MOBILE USABILITY RESEARCH

User Experience: THE POWER OF DISTRACTION

“Medical students can have difficulty in distinguishing left from right. Many infamous medical errors have occurred when a procedure has been performed on the wrong side, such as in the removal of the wrong kidney. Clinicians encounter many distractions during their work. There is limited information on how these affect performance.” - Distraction Effect – McKinley, Dempster and Gormley

There are many things you can assume when presenting your product to the world, but that’s exactly where companies go wrong. Assumptions are the biggest downfall for so many organizations, who fail to fully understand how their prospective customers think and behave......

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THE INS AND OUTS OF MOBILE USABILITY RESEARCH

THE INS AND OUTS OF MOBILE USABILITY RESEARCH

Users are now pickier than ever. With so many options available to customers, companies are facing the harsh reality that lack of customer insights into their mobile products can cause frustration amongst users and lead them to stray.

More than 80% of users report removing an app from their device after only one use. The goal is not only to simply acquire users in bulk but also hone in on high quality experiences for existing users as well.....

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It's Not You, It's Me

User Testing : It's Not You, It's Me

Do you remember the last time you visited a website and thought to yourself “Why am I spending such a long time trying to find what I am looking for?” or “If only that link took me to the right page.”

According to Forrester, 97% of websites fail at user experience, effectively alienating customers everywhere. In today’s world, every second counts for online customers.....

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