User Research Evangelist at News UK, Claire Dracott tells us about the importance of bringing the User into the heart of the business. Claire is Head of UX&D for NewsUK working on some of the country's largest media publications; The Sun, The Times and The Sunday Times and Wireless...Read More
Gutsy Ninja were successful in the Services Rising Star category at the EGR B2B Awards 2019. Alongside this victory, we were also pleased to have been nominated for the Corporate services supplier category. Commenting on our success in the Services rising star category, the EGR panel referenced our impressive client list as evidence of our success in an ever-growing area of the iGaming industry...Read More
Yggdrasil Gaming is a provider of superior online and mobile casino games. They are one of the industry’s most respected and acclaimed suppliers, providing games for some of the world’s biggest operators. We recently had the pleasure of speaking to the CPO at Yggdrasil, Krzysztof Opałka. He tells us about his role, how user research has given them a competitive edge and much more. Continue reading for the full interview.Read More
IGT selected Gusty Ninja to implement User Research into their process and with the success achieved, IGT have been further inspired to carry out a series of in-depth studies. The evidence-based results have armed IGT with added confidence to make changes and legitimise their decisions and tailor their roadmap based on operators’ feedback...Read More
The iGaming industry is more competitive than ever before. Success belongs to those that continue to create experiences that delight customers. Historically, companies haven’t always fully understood the tangible benefits that User Research can bring to their bottom line. However, working with a few gaming companies now, we can see that this perception is changing in the industry.
Suppliers and operators alike are starting to see the benefits of collecting and utilizing customer feedback and here’s why: ....Read More
“Medical students can have difficulty in distinguishing left from right. Many infamous medical errors have occurred when a procedure has been performed on the wrong side, such as in the removal of the wrong kidney. Clinicians encounter many distractions during their work. There is limited information on how these affect performance.” - Distraction Effect – McKinley, Dempster and Gormley
There are many things you can assume when presenting your product to the world, but that’s exactly where companies go wrong. Assumptions are the biggest downfall for so many organizations, who fail to fully understand how their prospective customers think and behave......Read More
Users are now pickier than ever. With so many options available to customers, companies are facing the harsh reality that lack of customer insights into their mobile products can cause frustration amongst users and lead them to stray.
More than 80% of users report removing an app from their device after only one use. The goal is not only to simply acquire users in bulk but also hone in on high quality experiences for existing users as well.....Read More
Do you remember the last time you visited a website and thought to yourself “Why am I spending such a long time trying to find what I am looking for?” or “If only that link took me to the right page.”
According to Forrester, 97% of websites fail at user experience, effectively alienating customers everywhere. In today’s world, every second counts for online customers.....Read More