Market Research and User Testing

Improve usability and increase conversion

Whether you’re developing something ground-breaking or making your current products even better, we’re here to help.

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What is UX and why is it beneficial

Do I need to care about UX?

User experience impacts everything. It influences all interactions with potential clients and customers and can be the difference in the success of your product. Focusing on UX can ensure that your product fits the needs of the user perfectly and provides them with the service they want.

User research and testing can save you both time and money. Helping you to identify major flaws in interact flows and ‘show stopper’ usability issues pre-launch.


EGR B2B Awards & Nominations

EGR Awards

2019 NominationCorporate Services Supplier

EGR Dinner

2018 NominationServices Rising Star

Market Research

Competitor Benchmarking

Concept Testing

Product Testing


How Does It Work

Interested in our process, but want to know more about what’s involved?
Find out how we conduct our research and testing.

How it works

Gaming Industry Experts

Whilst we’re keen to put our skills to the test with a new project in any industry, we have extensive experience when it comes to the gaming sector. If you operate in this space and are considering some research or testing, take a look at our gaming section to see all the ways that we can help you.

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Recent Blog Posts

Expert Interview

Q&A with News UK’s Head of UX&D

User Research Evangelist at News UK, Claire tells us about bringing the User into the heart of the business for some of the country's largest media publications; The Sun, The Times, The Sunday Times and Wireless...


Interview with Yggdrasil CPO

We recently had the pleasure of speaking to the CPO at Yggdrasil, Krzysztof Opałka. He tells us about his role, how user research has given them a competitive edge and much more. Continue reading for the full interview...


IGT turns to Gutsy Ninja

The evidence-based results have armed IGT with added confidence to make changes and legitimise their decisions and tailor their roadmap based on operators’ feedback...