Find out who the “Ninjas” really are, and how they can help you achieve success
We are a team of highly experienced researchers and strategists focused on placing the user at the heart of design. We believe that by improving products and services around us, we can help our clients create experiences that will delight users
Experience and Skill
Our diverse and extensive experience helps to ensure we analyse projects from different perspectives, with each team member bringing different insights to the research
Flexible and Adaptable
Our talented team can cater to projects of all sizes, both internationally and domestically. Whatever the project, you can be confident that each research plan is tailor-made to your needs
An Eye For Detail
Precision and accuracy are fundamental to all of our projects. We believe that recommendations should be reinforced by concrete evidence and we always illustrate this clearly and concisely
EGR AWARD WINNERS
Winner
Corporate Services
B2B Awards 2021
Winner
Services Rising Star
B2B Awards 2019
Nomination
Corporate Services
B2B Awards 2020
Meet the Founders
Aris Capellos
CEO & Co-Founder
Aris has an extensive background in agile software development with consultancy. His experience covers product development, team building and coaching at companies such as the HMRC, Unibet, Capgemini, Myoptique and Sky.
He believes building great software is about fearless communication, a bit of magic, getting people together and having fun.
Pooja Capellos
CPO & Co-Founder
Pooja has a driving passion for creating beautiful, innovative products that customers love. Previously, she was a product consultant with News UK and prior to that has led product and design teams of various shapes and sizes at Unibet.
She strongly believes that success belongs to those companies that leverage user research as part of their decision making process.
Ready to gather user insights?
Get in touch to start learning from your customers