Gutsy Ninja can help any organisation strengthen product and delivery thinking so AI accelerates performance rather than amplifying risk.
AI can remove repetitive tasks such as data entry, cross-checking documents and formatting requirements. The real value comes when people regain the mental space to think more holistically, define the opportunities that truly matter, and communicate them clearly. Our Opportunity Assessment helps organisations make that shift.
Product Strategy >
Great ideas often stall when teams lack clear direction and prioritisation
We help organisations focus on the right opportunities and turn them into products that deliver value.
Outcome: Clear product direction and smarter investment decisions.
Delivery Leadership >
When teams, platforms and priorities collide, delivery slows down
We bring structure, clarity and alignment across engineering, product and business teams.
Outcome: Faster delivery and fewer costly misalignments.
AI Workshops
Many organisations want to explore AI but struggle to turn ideas into reality
Turn ideas into working AI prototypes fast. Extend enterprise product and delivery methods for the AI era.
Outcome: Understand how integrated AI prototyping strengthens both product strategy and delivery.
Our Approach
Our methodology is grounded in our award-winning corporate services practice.
For years, we have supported organisations in surfacing hidden assumptions, clarifying decision-making patterns and redesigning services around real human behaviour. We apply that same research-led discipline to AI maturity and organisational capability. When we engage with a client, we do not begin with tools. We begin with structured conversations
AI Opportunity & Maturity Assessment
We examine how AI affects the way your organisation builds, delivers and improves products.
Step 1
Discovery
Kick-off session to determine strategic priorities, current systems, stakeholders and existing AI activity.
Step 2
Stakeholder Insights
Targeted interviews with leaders to uncover key challenges, manual processes, and high-potential AI opportunities.
Step 3
Opportunity
Identify and prioritise the most impactful AI opportunities based on business value, feasibility, and strategic fit.
Step 4
Action Plan
You receive a clear and practical report outlining risks, opportunities to strengthen product strategy and delivery practices with AI.
Gutsy Ninja has a long background in user research and product delivery. We apply the same disciplined investigation to how organisations adopt AI, examining real practices before recommending change.
Usability Testing
Test products with real users and get actionable feedback
Market Research
Gather insights on potential customers’ behaviour
Expert Reviews
Get rapid prototype feedback from our UX professionals
With a long-term project focused on several upcoming titles, find out how Gutsy Ninja helped provide crucial user feedback to an online slot industry leader…
I would highly recommend Gutsy Ninja for any business looking for expert research insights, efficiency and excellence. I’ve been so impressed with their services, their total professionalism, market knowledge and their flexibility in accommodating our needs. Gutsy Ninja have been invaluable to us. Everyone I have met at Gutsy Ninja is reliable, dependable and very helpful and supportive. They always exceed our demands and needs. They deliver high standard reports that always have our needs in mind.
Andra Mirica
Business Performance and Player Testing Analyst, Netent
Nobody can say anything other than what Gutsy Ninja do is great. It’s very in-depth but also concise and to-the-point. Their flexibility and willingness to travel shows us their commitment to doing that extra bit for good delivery. They are professional to the highest level that any client could ever ask for.
Fredrik Hård af Segerstad
Product Owner, Netent
Information we’ve received from Gutsy Ninja’s User Research has been extremely useful in both analysing the performance of products we’ve already launched, as well as helping us make our future games more successful and user-friendly. They were very attentive to all our requirements and proved to be competent partners, which is why we’ll be sure to continue our work with them.
Krzysztof Opałka
CPO, Yggdrasil
The Gutsy Ninja study results were invaluable for our business and we were very pleased with the quality of the work they produced for us. The Gutsy Ninja team has been very professional and flexible to work with and we look forward to working with them in the future. Thank you for your professional and kind support.
Gianluca Balloci
Vice President Commerical Interactive Sales and B2C Operations, IGT
We used Gutsy Ninja to help us formulate our marketing strategy for the business and improve our existing customer relationships. The data was extremely valuable and we have used it all the way up to the board level to shape our business decisions and have decided to continue working with Gutsy Ninja on a continuous basis. They take their time to understand what the business’ needs are and based on that, formulate what the project is going to look like. They are very efficient and professional to work with.
Anna Mäkelä
Head of Player Marketing International, IGT
The Gutsy Ninja team were great to work with. They collaborated with us on the questionnaire design and were very reactive and flexible to our requirements. The UX study results have been really valuable. We’ll improve our customer experience and make more revenue per client as a result. Great service.
Courtney Wylie
VP Product and Marketing, Mention-Me
We used Gutsy Ninja’s user testing when launching a new business to get qualitative data on our target audience. The process was very efficient and informative. We found out things we hadn’t even considered and it also confirmed a few of our hypotheses. This led to a number of strategic decisions. I will use them again for our clients in the future.
Aferdita Pacrami
CEO, 90 Digital
The data collected by the Gutsy Ninja user testing was invaluable in helping us make decisions about our casino website and the information we presented to players. In addition, the extra insight gleaned from the user testing sessions fed directly into strategic decisions. In one case, the research disproved a theory we had and potentially saved us months of development work that would have had little to no payoff.
Avoid running with AI speed in the wrong direction. How does your organisation fit internal and external insight into its strategy and delivery cycles?
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