Make your business easier to run

Technology creates acceleration. People steer.

We help businesses improve how decisions are made, teams work and customer value gets delivered, combining operating-model expertise, product thinking, customer research and practical AI.

We connect insight with delivery, helping you make evidence-based improvements that work in practice.

Product Strategy >

Great ideas often stall when teams lack clear direction and prioritisation

We help organisations focus on the right opportunities and turn them into products that deliver value.

Outcome: Clear product direction and smarter investment decisions.

Delivery Leadership >

When teams, platforms and priorities collide, delivery slows down

We bring structure, clarity and alignment across engineering, product and business teams.

Outcome: Faster delivery and fewer costly misalignments.

AI Workshops

Many organisations want to explore AI but struggle to turn ideas into reality

Turn ideas into working AI prototypes fast. Extend enterprise product and delivery methods for the AI era.

Outcome: Understand how integrated AI prototyping strengthens both product strategy and delivery.

Which research method is right?

Our Approach

Our methodology is grounded in our award-winning research and delivery practice. We begin with structured conversations and evidence, helping us uncover hidden assumptions, understand how decisions are made and identify where change will create the greatest value.

Opportunities Assessment (Operational)

We examine how your organisation makes decisions, delivers work and serves customers.

Step 1

Discovery

Establish strategic priorities, current systems, stakeholders, existing AI activity and operational friction.

Step 2

Stakeholder Insights

Speak with leaders and teams to uncover challenges, inefficient processes and opportunities for improvement.

Step 3

Opportunity

Identify and prioritise opportunities based on business value, feasibility and strategic fit, including where AI could add value.

Step 4

Action Plan

You receive a clear and practical report setting out the priorities, risks and recommended changes, including where technology and AI could add value.

Research-Led Approach

At Gutsy Ninja, active listening comes first.

Drawing on deep experience in user research, product delivery and agile coaching, we examine how your organisation really works:

how decisions are made, how work flows through teams and how customers are served. Only then do we recommend practical changes.

How We Help

Operating Model Review

Operating Model Review

Identify the organisational friction slowing down decisions, delivery and growth

Delivery Improvement

Delivery Improvement

Clarify responsibilities, improve collaboration and introduce practical ways of working that teams can sustain

AI-Enabled Operations

AI-Enabled Operations

Find valuable opportunities to use AI, redesign workflows and introduce appropriate controls.

Customer and Product Insight

Customer and Product Insight

Use evidence from customers and the market to make better product and investment decisions.

Award Winning UX Specialists

Our award-winning research team helps organisations test ideas, understand customers and make more confident product decisions.

User Behaviour
Marketing Promotions
Achievement / Gamification
Game Testing
New Markets
Competitor Analysis

Case Studies

Netent

With a long-term project focused on several upcoming titles, find out how Gutsy Ninja helped provide crucial user feedback to an online slot industry leader…
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IGT

See how Gutsy Ninja helped IGT to ensure their marketing strategy was aligned with their customer needs and expectations…
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Yggdrasil

Find out how Gutsy Ninja helped Yggdrasil test their upcoming title, Cazino Cosmos, and how this feedback influenced development…
Read More

Testimonials

I would highly recommend Gutsy Ninja for any business looking for expert research insights, efficiency and excellence. I’ve been so impressed with their services, their total professionalism, market knowledge and their flexibility in accommodating our needs. Gutsy Ninja have been invaluable to us. Everyone I have met at Gutsy Ninja is reliable, dependable and very helpful and supportive. They always exceed our demands and needs. They deliver high standard reports that always have our needs in mind.

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Andra Mirica

Business Performance and Player Testing Analyst, Netent

Nobody can say anything other than what Gutsy Ninja do is great. It’s very in-depth but also concise and to-the-point. Their flexibility and willingness to travel shows us their commitment to doing that extra bit for good delivery. They are professional to the highest level that any client could ever ask for.

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Fredrik Hård af Segerstad

Product Owner, Netent

Information we’ve received from Gutsy Ninja’s User Research has been extremely useful in both analysing the performance of products we’ve already launched, as well as helping us make our future games more successful and user-friendly. They were very attentive to all our requirements and proved to be competent partners, which is why we’ll be sure to continue our work with them.

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Krzysztof Opałka

CPO, Yggdrasil

The Gutsy Ninja study results were invaluable for our business and we were very pleased with the quality of the work they produced for us. The Gutsy Ninja team has been very professional and flexible to work with and we look forward to working with them in the future. Thank you for your professional and kind support.

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Gianluca Balloci

Vice President Commerical Interactive Sales and B2C Operations, IGT

We used Gutsy Ninja to help us formulate our marketing strategy for the business and improve our existing customer relationships. The data was extremely valuable and we have used it all the way up to the board level to shape our business decisions and have decided to continue working with Gutsy Ninja on a continuous basis. They take their time to understand what the business’ needs are and based on that, formulate what the project is going to look like. They are very efficient and professional to work with.

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Anna Mäkelä

Head of Player Marketing International, IGT

The Gutsy Ninja team were great to work with. They collaborated with us on the questionnaire design and were very reactive and flexible to our requirements. The UX study results have been really valuable. We’ll improve our customer experience and make more revenue per client as a result. Great service.

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Courtney Wylie

VP Product and Marketing, Mention-Me

We used Gutsy Ninja’s user testing when launching a new business to get qualitative data on our target audience. The process was very efficient and informative. We found out things we hadn’t even considered and it also confirmed a few of our hypotheses. This led to a number of strategic decisions. I will use them again for our clients in the future.

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Aferdita Pacrami

CEO, 90 Digital

The data collected by the Gutsy Ninja user testing was invaluable in helping us make decisions about our casino website and the information we presented to players. In addition, the extra insight gleaned from the user testing sessions fed directly into strategic decisions. In one case, the research disproved a theory we had and potentially saved us months of development work that would have had little to no payoff.

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Tom Finlayson

CTO, Oshi

Articles

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