Market Research and User Testing

Improve usability and increase conversion

Whether you’re developing something ground-breaking or making your current products even better, we’re here to help.

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What is UX and why is it beneficial

Do I need to care about UX?

User experience impacts everything. It influences all interactions with potential clients and customers and can be the difference in the success of your product. Focusing on UX can ensure that your product fits the needs of the user perfectly and provides them with the service they want.

User research and testing can save you both time and money. Helping you to identify major flaws in interact flows and ‘show stopper’ usability issues pre-launch.


Market Research

Competitor Benchmarking

Concept Testing

Product Testing


How Does It Work

Interested in our process, but want to know more about what’s involved?
Find out how we conduct our research and testing.

How it works

Gaming Industry Experts

Whilst we’re keen to put our skills to the test with a new project in any industry, we have extensive experience when it comes to the gaming sector. If you operate in this space and are considering some research or testing, take a look at our gaming section to see all the ways that we can help you.

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Recent Blog Posts


Interview with Yggdrasil CPO

We recently had the pleasure of speaking to the CPO at Yggdrasil, Krzysztof Opałka. He tells us about his role, how user research has given them a competitive edge and much more. Continue reading for the full interview...

Expert Interview

Interview with UX expert: Bruce Waskett

UX professional Bruce Waskett sits down with Gutsy Ninja to share his experience, UX best practice methods and favourite tools. He also gives a glimpse into the future of UX and what trends to look out for in 2017....


IGT turns to Gutsy Ninja

The evidence-based results have armed IGT with added confidence to make changes and legitimise their decisions and tailor their roadmap based on operators’ feedback...