Market Research and User Testing

Delivering actionable insights into your products, we help you create innovative, user-focused experiences

Usability Testing

Usability Testing

Test products with real users and get actionable feedback

Market Research

Market Research

Gather insights on potential customers’ behaviour

Expert Reviews

Get rapid prototype feedback from our UX professionals

Competitor Analysis

Ensure your product improves on the competition

Award Winning UX Specialists

With our years of extensive experience, you can be certain that testing your products with us will be a success

User Behaviour
Marketing Promotions
Achievement / Gamification
Game Testing
New Markets
Competitor Analysis

How It Works

Step 1


With your research objectives in mind, we work with you to decide the best research method and participants for the project

Step 2


We recruit your target demographic through specialist partners. We can also use your own customers or visitors

Step 3


We select the best research methods for your project and then begin to execute the test plan according to your objectives

Step 4

Analysis & Reporting

We analyse the results and then present you with a report of key findings. This is concise, visual and actionable

Case Studies


With a long-term project focused on several upcoming titles, find out how Gutsy Ninja helped provide crucial user feedback to an online slot industry leader…
Read More


See how Gutsy Ninja helped IGT to ensure their marketing strategy was aligned with their customer needs and expectations…
Read More


Find out how Gutsy Ninja helped Yggdrasil test their upcoming title, Cazino Cosmos, and how this feedback influenced development…
Read More


I would highly recommend Gutsy Ninja for any business looking for expert research insights, efficiency and excellence. I’ve been so impressed with their services, their total professionalism, market knowledge and their flexibility in accommodating our needs. Gutsy Ninja have been invaluable to us. Everyone I have met at Gutsy Ninja is reliable, dependable and very helpful and supportive. They always exceed our demands and needs. They deliver high standard reports that always have our needs in mind.


Andra Mirica

Business Performance and Player Testing Analyst, Netent

Nobody can say anything other than what Gutsy Ninja do is great. It’s very in-depth but also concise and to-the-point. Their flexibility and willingness to travel shows us their commitment to doing that extra bit for good delivery. They are professional to the highest level that any client could ever ask for.


Fredrik Hård af Segerstad

Product Owner, Netent

Information we’ve received from Gutsy Ninja’s User Research has been extremely useful in both analysing the performance of products we’ve already launched, as well as helping us make our future games more successful and user-friendly. They were very attentive to all our requirements and proved to be competent partners, which is why we’ll be sure to continue our work with them.


Krzysztof Opałka

CPO, Yggdrasil

The Gutsy Ninja study results were invaluable for our business and we were very pleased with the quality of the work they produced for us. The Gutsy Ninja team has been very professional and flexible to work with and we look forward to working with them in the future. Thank you for your professional and kind support.


Gianluca Balloci

Vice President Commerical Interactive Sales and B2C Operations, IGT

We used Gutsy Ninja to help us formulate our marketing strategy for the business and improve our existing customer relationships. The data was extremely valuable and we have used it all the way up to the board level to shape our business decisions and have decided to continue working with Gutsy Ninja on a continuous basis. They take their time to understand what the business’ needs are and based on that, formulate what the project is going to look like. They are very efficient and professional to work with.


Anna Mäkelä

Head of Player Marketing International, IGT

The Gutsy Ninja team were great to work with. They collaborated with us on the questionnaire design and were very reactive and flexible to our requirements. The UX study results have been really valuable. We’ll improve our customer experience and make more revenue per client as a result. Great service.


Courtney Wylie

VP Product and Marketing, Mention-Me

We used Gutsy Ninja’s user testing when launching a new business to get qualitative data on our target audience. The process was very efficient and informative. We found out things we hadn’t even considered and it also confirmed a few of our hypotheses. This led to a number of strategic decisions. I will use them again for our clients in the future.


Aferdita Pacrami

CEO, 90 Digital

The data collected by the Gutsy Ninja user testing was invaluable in helping us make decisions about our casino website and the information we presented to players. In addition, the extra insight gleaned from the user testing sessions fed directly into strategic decisions. In one case, the research disproved a theory we had and potentially saved us months of development work that would have had little to no payoff.


Tom Finlayson

CTO, Oshi

Our Latest Insights

Ready to gather user insights?

Get in touch to start learning from your customers