Critical Thinking in the new Age
Intelligence Is Horsepower, Critical Thinking Is Steering
Gutsy Ninja helps organisations strengthen critical thinking at a structural level, so that AI accelerates performance rather than exposing risk.
The technology itself is not the primary risk. Unstructured thinking is. AI amplifies whatever reasoning already exists inside an organisation. Clear thinking becomes leverage. Weak thinking becomes scaled confusion.
Models are improving daily. Teams are experimenting.
Outputs are increasingly influencing operational and strategic decisions.
Listen
Structured conversations with leaders, delivery, product, engineering, governance.

Reveal
Surface assumptions, decision bottlenecks, AI influence, duplication and risk
Design
Co-create the operating approach: standards, governance, prompt discipline, feedback loops.
Embed Safely
Roll out with your teams, build capability, measure impact, and adapt continuously.
Our Approach
Our methodology is grounded in our award-winning corporate services practice.
For years, we have supported organisations in surfacing hidden assumptions, clarifying decision-making patterns and redesigning services around real human behaviour. We apply that same research-led discipline to AI maturity and organisational capability. When we engage with a client, we do not begin with tools. We begin with structured conversations
Award Winning UX Specialists
With our years of extensive experience, you can be certain that testing your products with us will be a success
How It Works
Step 1
Preparation
With your research objectives in mind, we work with you to decide the best research method and participants for the project
Step 2
Recruitment
We recruit your target demographic through specialist partners. We can also use your own customers or visitors
Step 3
Research
We select the best research methods for your project and then begin to execute the test plan according to your objectives
Step 4
Analysis & Reporting
We analyse the results and then present you with a report of key findings. This is concise, visual and actionable
Case Studies
Netent
IGT
Yggdrasil
Testimonials
Our Latest Insights
The Next Normal: Reset For Growth In A New Era
Gutsy Ninja Wins At EGR B2B Awards 2019
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