About us

Find out who the “Ninjas” really are, and how they can help you achieve success

We are a team of highly experienced researchers and strategists focused on placing the user at the heart of design. We believe that by improving products and services around us, we can help our clients create experiences that will delight users

Experience and Skill

Our diverse and extensive experience helps to ensure we analyse projects from different perspectives, with each team member bringing different insights to the research

Flexible and Adaptable

Our talented team can cater to projects of all sizes, both internationally and domestically. Whatever the project, you can be confident that each research plan is tailor-made to your needs

An Eye For Detail

Precision and accuracy are fundamental to all of our projects. We believe that recommendations should be reinforced by concrete evidence and we always illustrate this clearly and concisely



Corporate Services

B2B Awards 2021


Services Rising Star

B2B Awards 2019


Corporate Services

B2B Awards 2020

Meet the Founders

Aris Capellos

CEO & Co-Founder

Aris has an extensive background in agile software development with consultancy. His experience covers product development, team building and coaching at companies such as the HMRC, Unibet, Capgemini, Myoptique and Sky.

He believes building great software is about fearless communication, a bit of magic, getting people together and having fun.

Pooja Capellos

CPO & Co-Founder

Pooja has a driving passion for creating beautiful, innovative products that customers love. Previously, she was a product consultant with News UK and prior to that has led product and design teams of various shapes and sizes at Unibet.

She strongly believes that success belongs to those companies that leverage user research as part of their decision making process.

Ready to gather user insights?

Get in touch to start learning from your customers