About us

There has never been a better time to test and iterate product ideas early.

Our team of delivery experts, researchers, and strategists place the user at the heart of design. By improving processes, products, and services, we help our clients create experiences that truly delight users.

Experience and Skill

Our diverse and extensive experience helps to ensure we analyse projects from different perspectives, with each team member bringing different insights to our research and consulting

Flexible and Adaptable

Our talented team can cater to projects of all sizes, both internationally and domestically. Whatever the project, you can be confident that each plan is tailor-made to your needs

An Eye For Detail

Precision and accuracy are fundamental to all of our projects. We believe that recommendations should be reinforced by concrete evidence and we always illustrate this clearly and concisely

EGR AWARD WINNERS

Winner

Corporate Services

B2B Awards

Winner

Services Rising Star

B2B Awards

Nomination

Corporate Services

B2B Awards

Meet the Founders

Aris Capellos

Co-Founder

Aris has an extensive background in agile software development with consultancy. His experience covers product development, team building, agile transformation and coaching at companies such as HMRC, Kindred, SJP, Capgemini, MyOptique, Sky, Brambles.

He believes building great software is about fearless communication with the right people and machines, a bit of magic and having fun.

Pooja Capellos

Co-Founder

Pooja has a driving passion for creating beautiful, innovative products that customers love. She was a product consultant with News UK and prior to that has led product and design teams of various shapes and sizes at Kindred.

Pooja strongly believes that success belongs to those companies that leverage user research as part of their decision making process.

Ready to gather user insights?

Get in touch to unlock the insights inside your customers and teams