Market Research and User Testing
Find out more about user research, trends and anything else we find interesting!
The iGaming industry is more competitive than ever before. Success belongs to those that continue to create experiences that delight customers. Historically, companies haven’t always fully understood the tangible benefits that User Research can bring to their bottom line.
Read MoreIGT selected Gusty Ninja to implement User Research into their process and with the success achieved, IGT have been further inspired to carry out a series of in-depth studies. The evidence-based results have armed IGT with added confidence to make roadmap changes.
Read MoreThere are many things you can assume when presenting your product to the world, but that’s exactly where companies go wrong. Assumptions are the biggest downfall for so many organizations, who fail to fully understand how their prospective customers think and behave.
Read MoreUsers are now pickier than ever. More than 80% of users report removing an app from their device after only one use. The goal is not only to simply acquire users in bulk but also hone in on high quality experiences for existing users as well.
Read MoreAccording to Forrester, 97% of websites fail at user experience, effectively alienating customers everywhere. In today’s world, every second counts for online customers. With better access to data and limited attention spans, customers expect more.
Read MoreGet in touch to start learning from your customers