Yggdrasil Gaming is a provider of superior online and mobile casino games. We recently had the pleasure of speaking to the CPO at Yggdrasil, Krzysztof Opałka. He tells us about his role, how user research has given them a competitive edge and much more.
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6 Reasons The iGaming Sector Has Taken To User Reseach
The iGaming industry is more competitive than ever before. Success belongs to those that continue to create experiences that delight customers. Historically, companies haven’t always fully understood the tangible benefits that User Research can bring to their bottom line.
Read MoreIGT Turns To Gutsy Ninja To Validate Marketing Strategy
IGT selected Gusty Ninja to implement User Research into their process and with the success achieved, IGT have been further inspired to carry out a series of in-depth studies. The evidence-based results have armed IGT with added confidence to make roadmap changes.
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