Informational

InformationalUser Research

User Experience: The Power Of Distraction

There are many things you can assume when presenting your product to the world, but that’s exactly where companies go wrong. Assumptions are the biggest downfall for so many organizations, who fail to fully understand how their prospective customers think and behave.

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InformationalUser Research

User Testing: It’s Not You, It’s Me

According to Forrester, 97% of websites fail at user experience, effectively alienating customers everywhere. In today’s world, every second counts for online customers. With better access to data and limited attention spans, customers expect more.

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